Challenge
Dozens of sports brands had to stand out with their own visual identity within a single store while the integrity of the SuperStep brand language was preserved; the screens had to be positioned in different sizes and locations to fit the shelf architecture.
Our Solution
A multi-panel video wall behind the checkout, digital signage displays sized to each brand shelf above them, and vertical promotional displays along the window line were installed; all content is managed centrally on a per-brand basis.
What the project included
- Video wall installation behind the checkout
- Digital signage displays embedded in the brand shelves
- Vertical promotional displays along the window
- Central content management and campaign broadcasting
Each brand stands out with its own content on its own shelf, campaigns are published to all screens instantly from one point, and the window displays made the store noticeable to pedestrians on the marina.
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