Challenge
Inside a historic stone building, the store needed custom-form LED solutions that would fit unique architectural lines standard rectangular screens could not — the triangular gable of the roof, a spherical object hanging from the ceiling, the plinth lines of the shelf units — without compromising the character of the space.
Our Solution
A multi-format screen network integrated with the architecture was built: an LED screen custom-cut to the triangular gable line, a spherical LED screen suspended from the ceiling, scrolling-text LED strips embedded in the shelf units and LED hardware integrated into the floor steps; all content is managed centrally through PlatPlay.
What the project included
- In-store digital signage displays
- Scrolling-text LED strips on shelf units
- Step LED screens built into the floor and furniture plinths
- Ceiling-suspended spherical LED screen
Brand content now flows uninterrupted through every layer of the store, from ceiling to floor; House of SuperStep is no longer a standard store but an experience space where LED screens merge with the architecture.
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