BYD Showroom
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Automotive

BYD Showroom

Istanbul, Türkiye · 2025
  • Curved LED Screen
  • Showroom Experience
  • Brand Welcome

In the BYD showroom reception area we built a welcome point where a curved LED screen integrated with the architecture turns brand content into a continuously flowing experience.

Challenge

A screen solution was needed that would present brand content fluidly along a line where standard flat screens could not fit, without disturbing the curved architecture of the reception area.

Our Solution

A custom-built LED screen that follows the curve of the wall exactly was installed; brand content plays in a seamless loop in harmony with the architecture of the space.

BYD Showroom — Image 1
Scope

What the project included

  • Production and installation of a curved LED screen following the wall line
  • Integration with the welcome desk and reception area
  • Content system playing brand content in a loop
  • Screen placement synchronized with architectural lighting
Result

The reception area is no longer a standard showroom entrance but a brand experience where architecture and technology merge.

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